MEET THE TEAM
At SiA Strategy, our team is our greatest asset. Comprising a diverse group of experienced professionals, we bring together a wealth of knowledge and expertise across various industries and domains. Our team is dedicated to delivering innovative and impactful solutions tailored to meet the unique needs of our clients.
With a team of dedicated professionals, SiA Strategy is equipped to tackle complex challenges and deliver transformative solutions. We are proud of our team’s capabilities and the exceptional results we achieve together.
Lewaa ChaabanFounder & CEO
With over 22 years of experience in asset management, entrepreneurship, and digital solutions, Lewaa is a visionary leader with proven records in the field of strategic consultancy, managing large portfolios in the MENA region. As the founder of SiA Strategy, a consultancy specializing in business architecture, asset management, and digitalization, Lewaa brings a wealth of knowledge and expertise to help organizations navigate the complexities of modern business landscapes.
Education
MBA from Swiss Business School

Tibyan Elbashir
Senior Consultant – Businesses Architecture
Brining extensive experience in business architecture, Tibyan is leveraging many years of expertise to design and implement robust organizational frameworks that drive efficiency and growth. With a deep understanding of business processes, systems integration, and strategic alignment, Tibyan excels in creating comprehensive blueprints that align business objectives with technological capabilities, achieving innovative problem-solving solution, and collaborative sustainable success.
Education
BA Mechatronics Engineering
MUHAMMED ABU KALAM
Senior Consultant – AI & Machine Learning
Mohamad is SiA Strategy’s Senior Consultant specializing in Artificial Intelligence (AI) and Machine Learning (ML). With deep expertise in leveraging advanced technologies, he drive innovative solutions that transform data into actionable insights, optimize business processes, and align operational strategies with cutting-edge AI and ML capabilities.His work empowers organizations to harness the full potential of AI and ML, creating competitive advantages and fostering sustainable growth.
Education
- MBA in AI Research – Mina Labs
BA Mechatronics Engineering
Nadine Baky
Senior Consultant – Construction
Construction Industry Results-Driven Consultant with 23+ Years of Experience Proven track record in optimizing construction projects, delivering significant cost savings, mitigating risks, and enhancing project performance. Expertise in project management, contract administration, and financial controls, underpinned by in-depth knowledge of FIDIC contracts. Experienced in LEED-compliant developments and proficient in digital construction technologies.”
Education
BA in Civil Engineering
OUR NEWS
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Optimizing Asset Total Cost of Ownership (TCO): Best Practices and Deep Dive
Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced sustained double-digit growth over a number of years, only to find that their supply chain struggled to keep pace.
October 10, 2024 -
Effective FM Contract Mobilization: A Comprehensive Guide to Seamless Transition and Execution
Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced sustained double-digit growth over a number of years, only to find that their supply chain struggled to keep pace.
September 28, 2024 -
Mastering Facilities Management: A Comprehensive Guide to Effective Management
Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced sustained double-digit growth over a number of years, only to find that their supply chain struggled to keep pace.
September 28, 2024 -
Turning Setbacks into Success: 5 Traits For Every Entrepreneur to Stay Strong and Focused on the Big Picture!
Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced sustained double-digit growth over a number of years, only to find that their supply chain struggled to keep pace.
September 21, 2024